This slide shows how revenue splits have shifted over time, with revenue earned by streaming services up $957 million while digital downloads have declined by $452 million.
Streaming services have been siphoning revenue from downloads as consumers move away from iTunes and towards Spotify, Pandora, and of course, Apple Music.
The reason the rumor that Apple might leave downloads likely spread as far as it did is simple: iTunes sales have been falling for years, and they aren't likely to recover. Today, the Cupertino company has stated that these reports are "not true," and that it has no imminent plans to leave downloadable music. The company was said to be in the "when, not if" phase, and was debating leaving the market on either a two-year or 3-4 year timeline. Yesterday, reports claimed that Apple was drawing up plans to leave digital music sales.
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